Global
logo
Our black-and-white panda logo has become one of the most powerful and recognisable symbols on the planet.
Our panda is more than 50 years old and she carries huge value and meaning with her – a symbol and standard for conservation and protection of the natural world and our planet.
She’s our most valuable brand asset. She’s the ambassador for our mission: to build a future where humans live in harmony with nature.
Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.
Copyright and trademark
Whenever the copyright and trademark are used they should be accompanied by the specific text below. We have a boilerplate that contains all the elements as one lock up, which we recommend you use. The text can also be placed unobtrusively on a publication. It doesn’t need to sit adjacent to the global panda logo.
© 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly known as World Wildlife Fund)
® “WWF” is a WWF Registered Trademark
Global logo artwork
The global logo is supplied with extensions to allow easy application to the area you’re working with.