Text page specification

The specifications for the master grid are shown below. There is only one grid which is used for all internal spreads.

A4 MEDIUM FORM A T 170 X 230MM Margins: Top 30mm Bottom 15mm Inside 22mm Outside 15mm Columns: 12 Gutter: 4mm Margins: Top 26mm Bottom 12mm Inside 20mm Outside 12mm Columns: 12 Gutter: 4mm 15 15 30 30 15 15 2 2 22 26 26 2 0 20 12 12 12 12
to use a 3 column or 4 column grid, depending on your publication. The 12 columns give the flexibility

Back page

Synopsis: A brief summary of the report / publication can be added at the top left of the back cover. Spine: Includes the full report title, date of publication and if needed country and url. Colour: The colour from the front cover spine is carried over to the back page. UK boilerplate: The boilerplate consists of four main elements – the global panda logo, our copyright and trademark text, our global mission statement and wwf.org.uk FSC Mark: Printer’s FSC accreditation goes here P o l a r b e a r s a r e t h e b i g g e s t l a n d - b a s e d c a r n i v o r e s i n t h e w or l d . T h e i r L a t i n n a m e , U r s u s m a r i t i m u s , m e a n s ‘ s e a b e a r ’ – r e f l e c t i n g t h e f a c t t h a t t h e y a r e s t r o n g s w i m m e r s a n d s p e n d m o s t o f t h e i r li f e a r o u n d w a t e r . T h e i r t h i c k w h i t e c o a t a n d a l a y e r o f f a t k e e p t h e m w a r m a n d c a mo u f l a g e d i n t h e i r h a r s h A r c t i c h a b i t a t . • PROTECTING POLAR BEARS AND PEOPLE

The grid

Mix your type layout to make use of the grid. Make sure you use white space to your advantage. By skipping one column your text will be given space to breathe. Never crowd your layout.
E XAMPLES Images: Images should always be full-bleed. Try to bleed the image along a minimum of three edges. Always skip a column before setting text next to an image. This allows the image and type space to breathe. Maximise the negative space.
WWF font general rules: Follow these simple rules to keep our fonts and typography clear, legible and on brand. – The WWF font is used for headlines and headings small and large. – It’s only available in one weight, regular. Never force bold. – We always set it in uppercase. – Tracking is always set to zero. – Leading, line space and alignment – Kerning should be set to optical. – The WWF font often benefits from some manual kerning. Particularly when it’s set as a large headline. Georgia general rules: – Georgia can be used for introductory text and primary body copy. – It can also be used sparingly for headings, to allow a more subtle aesthetic to communications. – We always set it in sentence case. – We use two weights, Georgia Regular and Georgia Bold. – Tracking is always set to zero. – Alignment is always ranged left. – Leading must be at least 3pt more than the type size. – Kerning should be set to optical. Open Sans general rules: – Open Sans can be used for introductory text and primary body copy. – It can also be used sparingly for headings, to allow a more subtle aesthetic to communications. – We always set it in sentence case. – We use two weights, Open Sans Regular and Open Sans Bold. – Tracking is always set to zero. – Alignment is always ranged left. – Leading must be at least 3pt more than the type size. – Kerning should be set to optical. are flexible.
T he S ou t h e r n P o l a r R e g i on – o n e of t he w or l d ’ s m o s t s p e c t a c u l a r a n d e c ol o g i c a l l y i m p o r t a n t e n v i r o n m e n t s – i s h o m e t o t ho u s a n d s of s p e c i e s t h a t l i v e n o w h e r e e l s e . U n t i l r e c e n t l y , t he r e g i o n ’ s i n h o s p i t a b l e c l i m a t e p r ot e c t e d i t f r o m t he w o r s t e x c e s s e s o f h u m a n e x p lo i t a t i o n . B ut t h e l a s t f e w d e c ad e s h a v e s e e n a l l t h a t c h a n g e . 1 . I LL E G A L , U N R E G U L A T E D A N D U N R E P O R T E D ( I U U ) F I S H I N G I l l e g a l , un r e g u l a t e d a n d un r e p o r t e d t o t h e b r i n k o f c o l l a p s e – l e a v i n g s e a b i r d s a n d m a m m a l s w i t hou t e n o u g h f o o d t o s u r v i v e . a l s o c a u s i n g t e r r i bl e d a ma g e . I t i s c o m mo n f o r v e s s e l s t o d r a g m i l e s o f h o o k e d li n e s b e hi n d t h e i r b o a t s . A lb a t r o s s a n d o t h e r s e a b i r d s s w o o p do w n t o f ee d o n t h e b a i t – b e c o m i n g h o o k e d t h r o u g h t h e i r b il l s a n d d r o w n e d 2. I N V A S IV E S P E C I E S M a n y A n t a r ct i c s p e c i e s h av e e v o l v e d i n i s o l a t i o n f r o m t h e r e s t o f t h e w o r l d . C o n s e q u e n t l y , t h e y h av e d e v e l o p e d n o m e ch a ni s m s t o d e f e n d t h e m s el v e s f r o m t h e i n v a si v e s p e c i e s R a t s a r e a p a r t i c u l a r d a n g e r , a n d l a r g e n u m b e r s h av e e s c a p e d i n t o s e a b i r d b r ee d i n g c olo n i e s t h r o u g ho u t t h e r e g io n . F ee d i n g o n b o t h c h i c k s a n d e g g s , t h e y a r e d e v a s t a t i n g p op u l a t io n s o f a lb a t r o s s , pe t r e l a n d o t h e r t h r e a t e n e d s p ec i e s . 3. M AR I N E P O L L U T I O N T h e S ou t h e r n O ce a n h a s b e c o m e a d u m p i n g g r o u n d f o r r ub b i s h . T h e a mo u n t o f d e b r i s i n t h e S ou t h e r n O ce a n i n cr e a s e d 1 0 0 f ol d d u r i n g t h e n e t s a n d h o o k s a r e c a u s i n g t h e s l o w a n d p a in f u l d e a t h o f t ho u s a n d s o f m a m m a l s a n d b i r d s e a c h y e a r . S m a l l w h a l e s , s e a l s a n d m a n y o t h e r s p e c i e s a r e i n g e s t i n g , c ho k i n g o r b e c o mi n g e n s n a r e d o n t h i s r ub b i s h – c o n t r i b u t i n g t o a d e c l i n e i n t h e i r n u m b e r s . 4 . CL I M A T E C HA N G E C l i m a t e ch a n g e i s t h e g r e a t e s t l o n g t e r m t h r e a t t o t h e re g io n . W i t h t h e i c e - s h e l f m e l t i n g a n d g l a c i e r s s h r i n k i n g , t h e r e c a n n o l o n g e r b e a n y d ou b t t h a t t h e A n t a r ct i c i s g e t t i n g w a r m e r . I f t h e c li m a t e c o n t i n u e s t o h o t u p , s c i e n t i s t s p r e d i c t t h a t kr il l p op u l a t io n s c o u l d b e d e v a s t a t e d – u n d e r mini n g t h e e n t i r e S ou t h e r n P o l a r f o o d ch a i n . M E L T DO W N I N A N T A R C T I C A © M IC H E L GU NT H E R / W W F -C A NO N T he A n t a r c t i c p e ni n s u l a i s o n e of t he f a s t e s t w a r m i n g a r e a s on E a r t h a n d t he s e a s a r o u n d A n t a r c t i c a a r e w a r m i n g f a s t e r t h a n t he r e s t o f t he g l o b a l o c e a n . C L I M A T E C H A N G E W E AR E I M P L E M E NT I N G T H I S S T R A T E G Y I N 1 2 P R I O R I T Y P L A C E S A C R O S S F I V E C O NT I N E N T S , E A C H W I T H O U T S T A ND I N G E C O L O G I C A L V A L U E 1 2 17 PUBLIC A TION TITLE R o d D o w nie , U K P o l a r p o l i c y a n d W W F - U K E XAMPLES Page number and publication title Image headline: WWF font caps, no more than 4 lines Article headline: WWF font caps, no more than 4 lines Paragraph: Georgia Regular 9/12pt 5pt tracking Georgia Regular 14/18pt 5pt tracking Photography credit: Open Sans Reg 5/9pt 15pt tracking, caps Graphic titles: Open Sans Regular 8/11pt 5pt tracking