To avoid any confusion or misrepresentation, it’s vital that we are clear about why and how we’re working together. Our partnership brand guidelines outline how to represent WWF and other partners in our own communications or those of a partner.

Please attain approval of partnership badges from the brand and design team.

These guidelines should be created for each of your partnerships and jointly developed with your partner. Approval of partnership guidelines should be the responsibility of the partnership account team and its management. For network visibility and consistency, please make sure the brand team at WWF International are advised of the guidelines that you develop.

We have created a partnership badge containing the WWF logo, the partner’s logo and the descriptor text. The principle of the descriptor text is to clearly describe the relationship between WWF and the partner.

The descriptor shouldn’t be too long (ideally 6-12 words) and should summarise the content of the relationship as clearly as possible. The descriptor should be clearly understood in the public domain, and avoid text that is too technical or that is internal jargon.

When working with corporate partners, they should always follow our printing guidelines as shown on page 9. When printing on alternative materials, please be aware that we always consider the environmental substrates carefully, and that we never print on PVC. Please contact the brand and design team for more information on printing guidelines.

Single partner

When working in a partnership where the initiative is led by WWF, it’s important to explain the relationship between the partners as accurately as possible.

In the descriptor text we need to state the relationship between the partners.

Multiple partner

The partnership ribbon is always placed with the tab in the top left-hand corner of the publication.